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| Image Courtesy - Search Engine Land |
Google has recently rolled out the mobile friendly update which is really a matter of anxiety for many. There is a large pool of non-mobile-friendly websites still existing even though Google is actively promoting that those web pages which are optimized for small screen will get a higher credit in search results. Well, Google was planning to roll out these changes in February, giving developers some enough time to prepare, and early in this week changes have gone live officially. Now people will see websites in search results which are greatly optimized for small screens where content can be read easily without tapping or zooming. This algorithm will affect search in all languages, in all countries where Google servers are used will be applied to individual pages rather than whole website.
Things Google may need your attention
While mobile-friendly change is necessary but still Google may consider those pages having high quality content regardless of mobile-friendly view and sites could still rank high if the page involves really great content for the related query.
If your website pages aren’t mobile friendly you could face dramatic decrease in mobile traffic but yet you have chance to retain your position in search once your website becomes mobile-friendly. Here Google will automatically re-index your pages but you can accelerate this process by Asking Google to re-crawl your URLs and then your web pages can be treated as a mobile friendly in ranking. Cheers!
For websites which are optimized for mobile screens, it can be a positive shift. If you are unsure whether your website is mobile-ready or not, you can conduct Mobile-Friendly Test of your website. This tool will scan your website design and will return a Text message like Awesome! This page is mobile-friendly if it is.
Below are the some reasons why mobile friendly website is important for business
- More than 2.5 billion people around the world use their mobile device to access internet.
- Google may penalize your website if you don’t own mobile friendly website.
- Mobile friendly websites means higher mobile rankings.
- Great benefit for local business if they have mobile friendly website.
- Time spent on mobile is comparatively higher than other traditional media devices such as television.
- For Paid Marketing - Google click-to-call feature has used extremely to contact businesses.
- Easy access to company details while on the go.
About Author: Sem is a digital marketing analyst at KGN Technologies which is an expert CMS and Ecommerce web development agency. Get in touch with us to get free quote of WordPress and Magento website development.
