Usually, most of Web SEO has been focused on the Google search engine. People trust more and expect more for better and quality results from Google competitively and most businesses running online utterly rely on Google search results. Google is the front line technology and has been early to take on HTML5, in both through their browser (Chrome) and their search platform. Well, Google has no definite purpose to favor new technology, but adopting new technology helps keep your site modern which ultimately is a positive sing when it comes to usability and SEO effect.
Will HTML5 Boost Your Site Rankings?
HTML5 contains number of new features and techniques but a harsh truth about HTML5 is, many of its features don’t have SEO impact. There are lots of debates running regarding HTML5 for SEO, many of them are misleading and most probably wrong but reality is HTML5 does affect SEO in both positive and negative way.
Well, HTML5 semantic elements adopting into your website pages will not give your web page higher ranking but using semantic elements in right way could probably give positive effect on your web rankings. Though, there is eventually little amount of advantage added to rankings for semantic tags but we need to accept that the trivial use of semantic tags never affect the SEO. The difference would be small and most probably wouldn’t matter. The things that can really affect the SEO ranking these days are quality back links and quality content approach.
Improvements in HTML5 for SEO
HTML5 for Content Categorization
One significant improvement in HTML5 that could improve your SEO rankings is the ability to categorize the content with tag like <article>, <header> <footer > and <aside>. Dividing page into different sections helps search engines easy to categorize the content. Since search engines are getting smarter and applying page segmentation and treat every part as separate entry, HTML5 is ideal one to use. The introduction of <nav> tag in HTML5 should help search engine quickly figure out the site structure which ultimately helps in faster site indexing and better opportunity to rank higher.
Treat Media Content Effectively
Earlier web designers were totally dependnt on plugins to add multimedia content on website. However, the problem with the websites those have adopted such method of adding rich graphic content through plugins on their sites is, they were suffering from very poor rankings because of inability of Google to index these types of content. But the scenario has totally changed with HTML5. HTML5 enrich making use of graphic content into websites through <video> and <audio> tags and these tags help Google to index these content quicker. These tags help Google to understand the rich media content used in website.
Added Advantage – More Meaningful Links
HTML5 has introduced large number of additional options for ‘rel’ attribute. Well, these options will identically help search engines to identify how to treat the links. This activity can provide greatly enhanced search results.
Newly added ‘rel’ attribute are:
License, alternate, bookmark, help, author, next, noreferrer, nofollow, prev, prefetch, search, tag
Final Words:
Even though, there are huge debates going on web world about HTML5 for SEO, reality remains that there are pros and crons of HTML5 on SEO. Even though it does help in pushing up the rankings, it’s still not very clear what level of impact HTML5 has on SEO. But it’s advisable to go for HTML5 because there seems to be more positive things and further enhancement in technology is going to take it forward in being favorable for search engines .
About Author: Sem Jacobs is a creative web developer working at KGN Technologies since 2009. KGN Technologies involves experienced magento extension development team who are capable to develop and further customize Magento extensions to add fresh and unique flair to magento shop.
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