Thursday 12 September 2013

A Good Customer Service Ensures Business Stability and Maintains Consumer Trust

Effective Customer Services
A simple and common sense about business success is to treat customer like a KING. Remember your business survives and grows when you have customers. Your products and services must be developed, sold and supported in such a way that your customers are satisfied and happy about doing business with you.  Your business needs your customers and the more effort you make to make their life hassle free with your business – your growth will have direct positive implications due to this. Recommendations, references, word of mouth itself will result in more inquiries and sales. Your marketing will just act as a support and will feel less pressure as more and more business flows from your good customer service.

Following are few essential tips about customer service: 

Keep in touch with your customer

Whether you are having good time or bad times in business ensuring that you stay in touch regularly with your customers is absolutely important. There are numerous ways through which you can stay in touch. News updates and email, organizing events, gifts or wishes on festivities, special loyalty discounts etc. There is much more you can do. Be creative in your approach. Always attend, reply and address to any phone calls, emails or any form of message you receive from your customers. When you have sold them something follow up and confirm if they are happy using your products or if they are facing any issues. Attend any support or maintenance requests promptly. Give them acknowledgement straight away that you have received their message and let them know the time when they will get attended.  All these are simple yet important things. Being in touch with your customers regularly gives them assurance that you care for them and are ready to help them all the time. This encourages them to do more business with you.

Attitude Is Everything

The person who responds to your customer’s calls should be well-trained and should possess skills to deal with customer with solutions oriented and caring attitude. Customer service representative must be prepared to face potential challenges and problems which are likely to occur and how such difficult situations must be handled. Particularly aggressive customers must be handled calmly. Make your customers feel special all the time. The quicker solution you give them chances are you will make them happy and ultimately most of the times this will help in doing more business. Overall business attitude matters a lot right from marketing to sales and post sales.

Listen Your Customer

Listening customers problems with clear mind is most important and essential aspect of customer service and if I am not wrong then it is the factor that is most overlooked by businesses. According to one study, more than 70 percentage of customer left the business due to dull response from business customer service spokesperson.

It is essential to train your customer service provider to understand customers needs, stay calm during their grievance. Listening to customer with their problems and replying them with best possible and significant answers, eventually help them in building trust with you.

Follow-up

In order to build your business and increase sales, customer service should not stop with just single call or single visit from your customer. Find out the reason if your customer left in the middle of checkout process, and send them immediate follows up alerts which can help in bringing them back and complete the half checkout process. A quick follow-up even if getting positive shopping experience from customers will be certain that you are caring about business and this will help you set above your competitors.

About Author: Sem Jacobs is a skilled web developer and online marketing expert has joined KGN Technologies in 2009. KGN Technologies is a leading magento development agency has team of expert PHP Programmers and Front End Developers who are trained to deliver pixel perfect, validated and functionally tested web projects with great professionalism in magento open source.

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